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Website Hero Video

Illustrated Nails Art Studio is a high-end nail salon based in Pittsburgh, PA. 1 The project was to create a hero video for the Illustrated Nails Art Studio website. The primary goal was to create a captivating hero video that emulated the aesthetic and impact of a highly successful hero video showcased on the website of a renowned Miami-based salon, thereby elevating the visual appeal and brand perception of Illustrated Nails Art Studio. The major challenge lay in producing a visually dynamic and engaging landscape-oriented hero video while primarily utilizing portrait-dimensioned video footage captured on an iPhone. To address this, the final video seamlessly integrated the client-provided footage with carefully selected clips sourced from Adobe Stock, incorporating captivating scenes from the city of Pittsburgh and overlaying them with vibrant colors to create a visually stunning and artistically cohesive presentation. The resulting hero video significantly enhanced the salon's online presence and brand image, contributing to increased customer engagement and ultimately driving a noticeable increase in customer traffic to the salon.

company

Illustrated Nail Art Studio​

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role

Designer​

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project type

Video Editing

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software​

Adobe Premier​​

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year

2023​

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