Promotional Tote Bag

Johns Hopkins SAIS Rethinking Iran is a research and academic initiative examining contemporary Iranian politics, society, economics, and foreign policy. The project involved designing and producing merchandise for the initiative. The primary goal was to create appealing branded merchandise that would enhance the Rethinking Iran brand and serve as effective promotional tools, encouraging student engagement and broader awareness of the initiative. The challenge lay in creating unique and desirable merchandise that would effectively communicate the initiative's intellectual focus and resonate with the student body. To address this, I designed a distinctive bag featuring a dynamic collage of faces representing the diverse experiences and perspectives of the Iranian people. This creative approach garnered significant attention from students, leading to numerous positive comments and strong sales during the initiative's book launch event.