top of page
pilarmenumockup.jpg

Menu Design

Bar Pilar is a restaurant and bar in Washington, DC that is Hemingway themed. The project was to redesign the restaurant menus. The primary goal was to create menus that authentically captured the Hemingway theme while presenting an upscale and sophisticated dining experience, thereby enhancing guest confidence in the brand and the establishment. The challenge lay in seamlessly integrating elements of Hemingway's life and literary works into the menu designs, recognizing the crucial role of storytelling in effectively conveying the restaurant's unique identity. To address this, the redesigned menu incorporated elegant nods to Hemingway's life, featuring visual cues such as his typewriter, his boat named the pilar,  locations he inhabited, and his iconic quotes. The result was a menu that not only elevated the dining experience but also garnered significant media attention, subsequently serving as a pivotal showcase of my design capabilities.

company

Bar Pilar​

​

role

Designer​

​

project type

Brand Design

​

software​

Adobe Indesign, Adobe Illustrator​

​

team​

Illustrator

​

year

2023​

pilarteal.png
Fish Wine framed.png
cocktail menu angled.png
IMG_1533.jpg
books.png
IMG_1530_edited.jpg
Typewriter.png
brunch-menu-angled.jpg
Boat Teal.png
bottom of page