Logo Design

Aioli is a fictitious sandwich shop. The project involved developing a brand identity from the ground up, beginning with logo design. The primary goal was to create a logo that effectively communicated the brand's core values while maintaining a visually appealing and memorable aesthetic. The challenge lay in creating a minimalist logo that effectively conveyed the use of fresh, high-quality ingredients and the emphasis on handcrafted, made-from-scratch products. The final logo design incorporated a clean and elegant script font, utilizing a visually striking combination of green and gray tones to evoke a sense of freshness and sophistication, while effectively communicating the brand's commitment to quality and craftsmanship.